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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

Welcome to another issue of The Beyond The Beat - Where we build legacy, crush chaos, and hand out no-fluff business wisdom for those who’ve worn the badge and now wear the boots of an entrepreneur. 💼 🚔

If you know another officer out there juggling their shift and a side hustle—send this their way.

Brotherhood doesn’t stop at retirement.

👮‍♂️ THE MONDAY OBJECTIVE — AIM BEFORE YOU MOVE

The week doesn’t drift.

It’s directed.

Every operation starts with one thing:

The objective.

Not ten.
Not vague motivation.
One clear aim.

Most side businesses stall because the owner tries to “work on the business” instead of attacking a defined mission.

Monday is not for motion.

It’s for direction.

Before you open email.
Before you answer client texts.

Ask:

“What outcome would make this week a win?”

Not busy.

A win.

🔥 IDENTITY SHIFT OF THE WEEK

From “I hope I make progress.”
To “I define what progress is.”

Employees react.

Owners define targets.

If your side business is your exit plan…
It deserves operational clarity.

⚙ TACTICAL SKILL — THE WEEKLY AIM FRAMEWORK

This takes 10 minutes.

No emotion.
No overcomplication.
Just execution.

STEP 1: PICK ONE OUTCOME

Examples:

• Land one retainer client
• Raise prices on one offer
• Finalize a system
• Launch one new package

One outcome.

STEP 2: DEFINE PROOF

How will you know it’s done?

Not “worked on.”
Completed.

Sent.
Signed.
Implemented.
Live.

STEP 3: REMOVE DISTRACTIONS

What is NOT important this week?

Cross it out.

Chaos grows in open space.

Clarity shrinks it.

🧠 MINDSET REFRAME

You don’t need more hours.

You need better aim.

A scattered week feels exhausting.

A focused week feels powerful.

🔁 REPEATABLE QUOTE

📈 BIG IDEA RECAP

• Busy is not productive
• Define the win
• One outcome per week
• Proof over effort
• Clarity beats chaos

Before noon today:

☑ Write your one weekly objective
☑ Define the proof
☑ Eliminate one distraction

The badge taught you mission focus.

Use it here.

Want a clearer path from side hustle to six-figure business?

Download the Financial Success Blueprint: Transforming Your Independent Business Into A Profit Powerhouse

Built specifically for law enforcement officers and first responders, this guide gives you:

🧠 Tactical steps to align your hustle with your financial goals

🛠 Simple tools to scale without burnout

💡 A roadmap to true financial freedom on your terms

👉 Click here to grab your free copy here:

https://beatlinecapital.co/free-resource

Kevin St John
Business Strategist, Beatline Capital