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If Nobody Knows You Exist, You Don’t Have a Business
"Silence doesn’t sell. Visibility does."
Here’s the uncomfortable truth:
Most officers who start a side hustle stay stuck because they’re invisible.
They rely on word of mouth. They wait for a cousin’s friend or a church buddy to call.
That’s not marketing. That’s gambling.
If nobody knows you exist, you don’t have a business—you have a hobby.
🚨 My Silent First Year
When I launched my consulting service, I told a handful of people and then sat back, waiting.
Crickets.
I had the skills. I had the drive. What I didn’t have was a system for getting seen.
Once I built a weekly marketing rhythm, everything changed. Calls started coming in. Contracts started closing. And the fear of being “too pushy” got replaced with the relief of being known.
⚙ Tactical Application: The Weekly Visibility Rhythm
Here’s the simple framework I give every cop-turned-entrepreneur:
1. Two Posts Per Week
Share a quick story, proof, or tip on Facebook or LinkedIn.
Keep it personal, not polished—people buy from people.
2. One Story Per Week
A behind-the-scenes look (setting up gear, signing a client, even grabbing coffee while doing invoices).
Stories build connection, not just awareness.
3. Five Direct Messages Per Week
Reach out to peers, local businesses, or past contacts.
Keep it simple: “Hey, I’m running [service]. Do you know anyone who might need this?”
That’s it. 8 touchpoints a week. Done consistently, it’s enough to keep you visible without drowning you in social media.
🧭 Big Picture: From Ghost to Go-To
You don’t have to become an influencer. You don’t have to dance on TikTok.
But you do have to show up.
The more people see you, the more they trust you. And the more they trust you, the more they buy from you.
Visibility = Credibility. And credibility = Clients.
💬 Final Word
Don’t hide behind the badge or behind silence.
If you want your business to pay the bills, you need to show up where people can see you.
Consistency beats perfection. Visibility beats invisibility.
Get loud enough to be found. Then watch your business grow.
🔁 Repeatable Quote
"If nobody knows you exist, you don’t have a business—you have a hobby."
Big Idea Recap: Word of mouth isn’t a marketing strategy. Visibility is. Use a weekly rhythm of posts, stories, and DMs to stay seen and stay relevant.
Sticky Quote: "If nobody knows you exist, you don’t have a business—you have a hobby."
CTA: Forward to a friend ➡
Kevin St John
Business Strategist, Beatline Capital